Hashtag Hooker
At Brand Design Architects, we take an unconventional approach to design, marketing, sales, & retail. We offer full service customized mentorship covering all facets of establishing a successful brand from concept to market launch, i.e. sourcing & development, brand identity, marketing plan, & sales strategy.
branding, marketing, design, creative, startups, start-ups, fashion, business, consultant, trademarks, USPTO, merchandising, product development, business plan, social media marketing, customer targeting, market research, customer research, competitive research, brand positioning, brand protection, brand identity, logo development, fabric, textiles, supplier, manufacturer, sourcing, production, costing
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Hashtag Hooker

In June 2013, as CEO and Creative Director, I founded and spearheaded my corporation to establish a portfolio of brands with a vision towards innovation and ‘doing things different.’ In 2014, I began development of my first brand, #HOOKER. With a stance on equality and focusing primarily on underwear and swimwear product for a niche men’s market, I launched in March 2015. Operating nearly as a one-man-show entrepreneur for over 3 years, I was pushed to the forefront of representing my brand, furthering my experience and value as an industry leader. Here, I refined my ability to lead, direct, manage, problem solve, strategize, analyze and build networks. With sales and customer acquisition being a prime factor in the success of a brand, I embarked on using social media to gain a loyal following and traveled across the country to introduce #HOOKER to prospective customers, storeowners and buyers.

Date

June 1, 2013

Category

Branding, Business, Creative, Design, Marketing, Product Development, Sourcing, Trademarks