About Andreu David
At Brand Design Architects, we take an unconventional approach to design, marketing, sales, & retail. We offer full service customized mentorship covering all facets of establishing a successful brand from concept to market launch, i.e. sourcing & development, brand identity, marketing plan, & sales strategy.
branding, marketing, design, creative, startups, start-ups, fashion, business, consultant, trademarks, USPTO, merchandising, product development, business plan, social media marketing, customer targeting, market research, customer research, competitive research, brand positioning, brand protection, brand identity, logo development, fabric, textiles, supplier, manufacturer, sourcing, production, costing
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About Andreu David
"Modern design is innovation and its relevance to the present." - Andreu David
Since the age of 12, when I first learned to use a sewing machine, I began to design, style, and make my own clothes for grade school. I have always had a strong passion for apparel design. Studying and admiring great masters, like Christian Dior, Balenciaga and Charles James, I became fascinated not only with design but how garments were built and constructed. I feel there is a profound correlation between apparel design and architecture (another of my childhood interests). The common thread being a strong foundation on which all parts rely; where shapes and details distinguish each from one another.
My definition of modern design is innovation and its relevance to the present, signifying a mood or an expression of an individual or a society. This philosophy is carried through my own design aesthetic and from those whom I admire in the field.
Growing up in a suburb of Los Angeles, I began my professional journey by attending the University of Southern California, where I matriculated with a BS in Marketing in May 1992. Here, I learned the power of branding. A company’s success is highly dependent on how clearly it positions, identifies, and separates itself from its competitors.
I continued my studies at Parsons School of Design in New York, graduating with a BFA in Fashion Design in May 1996. For my senior thesis, I received a prestigious Gold Thimble Award for my work with Hermès Menswear design critic, Véronique Nichanian. With this achievement, I was invited to be her design apprentice at Hermès Studio Homme in Paris, France. A highlight for a young designer just starting out his career in fashion.
After returning to New York in 1997, I held long-term senior management positions at Banana Republic for 7 years and Double RL Ralph Lauren for 6 years. My greater knowledge and experience was acquired through overseeing multiple categories for the two brands. Categories include outerwear, tailored suiting, leather, denim, woven bottoms, woven shirts, knits, soft accessories, and underwear in both men’s and women’s.
In April 2011, I joined a men’s startup established in 2010, Onassis Clothing, where my broad expertise in menswear was combined with my entrepreneurial skill. As Creative Director, I spearheaded and directed execution of all creative aspects for the brand, including apparel design, marketing, merchandising, sales and visual.
In October 2012, I relocated to Los Angeles and began freelance consulting on design, branding, and marketing. In June of the following year, I formed my company AD Global Enterprises, Inc. and Brand Design Architects with the purpose to develop my own brands and to provide consulting services to fellow entrepreneurs.
Design, Color, Concept Development, Art Direction, Photography
Brand Development, Brand Management, Brand Identity, Brand Voice
Market Research, Marketing Strategy, Social Media Marketing, Email Marketing
Adobe Creative Suite, Microsoft Office, Facebook & Instagram Ad Manager, Google Analytics
Website Development, Ecommerce, Shopify, WordPress
Calendar Management, Merchandising, Costing Analysis, Product Development, Sourcing
Hashtag Hooker
Creative Director
In
Branding / Business / Creative / Design / Marketing / Product Development / Sourcing / Trademarks
Otis College of Art and Design
Professor / Faculty
In
Creative / Design / Faculty / Professor
Onassis Clothing
Creative Director
In
Creative / Design / Marketing / Product Development / Sourcing
Sourcing at Magic
Vice President
In
Branding / Business / Creative / Event Production / Marketing / Sales / Sourcing
Banana Republic
Design Director
In
Creative / Design / Product Development / Sourcing
Double RL Ralph Lauren
Senior Design Director
In
Creative / Design / Product Development / Sourcing
Conduit Creative Office
Vice President, Design & Product Development
In
Branding / Consultant / Creative / Design / Product Development / Sourcing
Hermès Studio Homme
Design Apprentice
In
Creative / Design
Womenswear
Womenswear Projects
In
Creative / Design / Product Development / Sourcing
Fashion Business Inc.
Consultant
In
Branding / Business / Design / Marketing / Product Development / Sourcing
To view a sampling of Andreu’s portfolio and sketches, click here.